Establishing business goals can be incredibly impactful in your ability to achieve success, as it shows you where you want to go with your business and helps motivate you to attain those goals before they even happen. Whether you’re trying to bring in more customers, expand to new markets or simply turn a profit, there are several types of goals you should set when you’re launching your own business.
A business listing should be a digital representation of a company and provide all the information a consumer would need in a simplistic format. There are certain creative elements that go into populating a business listing with relevant and meaningful content. With Ideal Directories, it’s simple to customize and populate a business listing with information. Whether you're adding a listing yourself, or advising a client on what's best, here are 12 steps to follow to get the most out of your directory site.
Published on April 14, 2021. Updated on June 20, 2022.
While you can certainly run an Ideal Directories website business as a “soloprenuer,” there may come a time when you want to expand and hire a sales rep. For those who struggle with sales themselves, hiring a dedicated sales rep can be a great option, allowing you to focus on the other parts of the business you truly enjoy and that you’re good at.
Email marketing campaigns allow you to reach thousands of people at once, and typically don’t require a lot of time to put together although, the design and messaging are critical components that play a significant role in their success. In this article, we’ll review seven proven tips that will help you craft the perfect email marketing campaign to boost your sales, build your brand, and help you stand out from the competition.
Pursuing your passion and making a living from it can be an incredible and rewarding experience, but it’s important to maintain some sort of balance in your life as well.Whether you’re just beginning your journey as a business owner or have held that title for a while, implementing these five steps can help you successfully achieve a work-life balance.
You’ve always been interested in starting your own business, but there’s been something holding you back—something that gives you that little nudge of fear when the thought crosses your mind. But if you want to start an online business and take control of your financial future, overcoming those fears may be what it takes to get you started on the right path.
Published on December 18, 2020. Updated on May 23, 2022.
If you're currently running a local business directory website or thinking about starting one, you're probably wondering how much you should charge local businesses for a listing on your site. Pricing is the single most powerful tool available to you as a new entrepreneur in almost any type of business.
In our hustle-and-bustle world, it’s easy to feel like income is something we have to actively go out and get. But what if it doesn’t have to be that way? In this article, we’ll discuss the benefits of earning a passive income running your own business, and how you can do so with your very own business directory website.
If you’re considering starting your own business, you may wonder about the effect it will have on your mental health and well-being. In this article, we’ll explore some of the surprising mental health benefits of owning your own business – and help you decide if starting a business could be the right choice for you.
When it comes to banner ads, it is important that they are designed to be visually appealing and to stand out amongst other imagery and text that might be crowding the page. In most cases, you have one shot to leave a good first impression and win over potential customers. Keep reading to learn about key elements that make banner ads effective and engaging.
When it comes to selling listings on your local business website directory, presenting a special offer or discount in the form of a coupon code can be an effective way to attract new advertisers. You can use coupon codes to give a business that added incentive they need to sign up. With Ideal Directories, you can easily create coupon codes and manage them all from your dashboard. Ready to put coupon codes into action? Here are 4 factors to consider when developing your coupon code strategy.
Published on June 23, 2021. Updated on April 19, 2022.
There are many ways to generate traffic to your website, some free and some paid. As you continue to run your directory website it’s important to explore all the different ways to market your site and see which produces the best results for your business. Here are 10 of the most popular ways to increase traffic to your business directory website.
Choosing a hero image that works for your brand can mean the difference between someone staying or going, yet this is an often overlooked part of web design. We understand the challenge to pick the right image, but with the right guidance it doesn't need to be a difficult task at all.
When you start your own business directory website, your marketing efforts are two-fold. You want to bring on new advertisers as well as drive consumers to your site. To do so, consider different techniques you can use to increase value for your website directory. This will help you further demonstrate the benefits for businesses to be listed on your website.
Becoming a good salesperson is something that takes time. It’s a skill that requires practice and experience to get better. As a directory owner, improving your sales skills is one of the most important things you can do. The more listings you sell, the more money you will make. If you’re just getting your directory website off the ground, or new to sales, these 10 sales tips will help you become successful as a first-time salesperson.
In the past few years, remote work has reached an all-time high and become a societal norm for entrepreneurs and employees. One thing that was a big hurdle for most people transitioning to their new home workplaces was having home offices. Having the proper setup can help not only be more productive but comfortable as well.
Published on May 4, 2021. Updated on March 14, 2022.
There is more to sales than pricing and crafting the perfect sales pitch. This is especially true when selling advertising to local businesses. People want to work with others that they know, like, and trust, which makes earning the trust of potential advertisers for your directory website a vital part of the sales process. Business owners want to make sure you have their best interests at heart and aren't just trying to make a quick buck. Earning a business's trust will make for a smoother sales process and a higher closing percentage.
Setting up your own local business directory website can be a great way to generate passive income online. In addition to collecting monthly recurring income from advertisers, you’re also helping small business owners achieve a better return on investment (ROI) compared to more traditional marketing methods. Whether you’re brand new to local business directory websites or you’ve launched at least one in the past, here are 10 tips to help you launch a profitable business directory website.
The month of April is quickly approaching which means it’s time to file your taxes. As anentrepreneur, it's important to know how to manage expenses and file your taxes. One of the perks of running your own business is that you can take advantage of certain tax deductions that will boost your bottom line.
Many people are interested in starting a business directory website. However, they might be intimidated by the myths surrounding the industry. It’s often thought to be expensive, difficult, time-consuming, and something that can only work in certain markets. But, it's actually quite the opposite. Don’t base your business decisions on assumptions or falsehoods. We expose and explain the six most common myths to be aware of as you inch closer to starting a local business directory website.
Published on June 29, 2021. Updated on February 14, 2022.
One of the advantages of being a directory website owner is that it doesn’t require a full-time commitment. Once up and running, you can manage your website in as little as a few hours per week. In fact, many of our clients at Ideal Directories are running their directories part-time or on the weekends as a way to earn extra income.
Did you know that a good business logo can help you connect with your audience? Your logo is what your customers and target audience will identify you by. Therefore, when designing your logo, you should ensure that it represents your brand perfectly and can allow your customers to easily identify your business. During the design process, keep in mind these key features to ensure your business logo is memorable.
One of the biggest changes in online searching in the last few years has been the switch to local searches. People want results quickly and solutions easily accessible within their immediate vicinity, not from halfway across the world. So how can you benefit from this? The best way is to start an online directory business and enjoy the many benefits it brings.
Finding customers is the number one challenge that small business owners face. The main reason? Small businesses often have an ineffective or nonexistent online presence. One of the easiest and most cost-effective ways to grow your web presence is to advertise on a directory website. In this article we’ll talk about all the different ways directory websites can help your small business grow!
Over 24 million Americans dream of becoming entrepreneurs. This staggering statistic shows that many of us have a common goal: the freedom and flexibility of owning your own business. If you have a fresh idea, you've probably thought about turning it into a moneymaker. After all, what's better than getting paid to do something you love? But have you ever considered if you have the soft skills to reach success?
Many people dream of starting their own business but very few will actually take the leap. While it might seem difficult at first, anyone is capable of running a successful business. Whether you're just beginning your search or ready to take the plunge into entrepreneurship, here are 5 factors to consider when searching for a business to start.
As we move ever forward into a digital age, online businesses are becoming more and more popular. From the potential revenue to the flexibility, the expansiveness of the internet allows for online businesses to be successful. One such online business endeavor for 2022 is an online business directory website.
Whether you're in B2C (business to consumer) or B2B (business to business) sales, a fine-tuned sales pitch is essential to any company. How well you present yourself, what you have to offer and the value it provides to your customers will ultimately determine your success.
Whether you're selling business listings on your directory website, life insurance, or any service for that matter, you are also selling yourself. Your personality, your reputation and the impression you make play a big role in why doing business with YOU is the right decision.
The holiday season is among us and who doesn’t love a good deal? Many small businesses view the holiday season as an opportunity to publicize promotions and encourage people to shop local with Black Friday, Small Business Saturday, Christmas, and limited-time specials. Now is a great time to get those local businesses listed, better yet, to advertise their promotions and deals on your business directory website. After all, advertising on a local business directory is a great way for a business to get more exposure during the lucrative holiday season.
Social media is one of the most powerful tools you can use to grow your directory website business. Whether you’re looking to drive traffic to your site or find potential advertisers, there are so many people you could reach; it’s incredible.
If you currently run a directory website or are looking to get started with Ideal Directories, here are 5 ways social media can really help your directory business:
So you’ve recently launched your own business directory website or you’re thinking about starting one. Good thinking! Online business directory websites can be a great way to generate passive income while supporting your community.
At Ideal Directories, we’ve helped over 700 entrepreneurs launch their own business directory website in their town or city. Over the years, we’ve witnessed what works and what doesn’t. Understanding where others went wrong can help you on your own path to success.
No matter what kind of business you run (whether it's an online business directory or a local coffee shop), sales are an essential part of your day-to-day operations. In fact, running an online business directory is 90% sales. While marketing your site and generating traffic are also important, your primary goal is to sell as many listings to local businesses as possible.
From a young age, we’re all told that if we want to succeed in life, we need to go to school, get good grades, graduate college, and find a good paying job with benefits. While people will tell you to go to school to become a doctor or a lawyer, it’s very rare that people will tell you to go to school to become an entrepreneur. By taking the traditional path of going to school and getting a job, sometimes you might find yourself “stuck” in a job that you don’t like. If you’re feeling stuck, then you might like the idea of owning your own business.
When it comes to sales, there's no such thing as "one size fits all." There are many different ways to approach sales, and depending on the product or service that you're selling, some tactics will work better than others.
Thankfully, selling directory listings to local businesses is something that can be done using a variety of sales methods. From face-to-face, to cold-calling businesses, there are many different approaches you can take. In this article, we'll outline some of the most common (and effective) ways to sell listings to local businesses, along with some tips that support each strategy.
Banner ads are a form of advertisement that are featured on the top, bottom or the sides of your website pages. Banner ads typically consist of an image, company name or logo and a call to action. Banner ads are typically rectangular in shape, either horizontal or vertical, and should be designed in a way that draws the viewer's attention and gets them to click on the ad.
One of your main goals as a local business directory owner is to find effective and affordable ways to drive traffic to your website. Promoting your site online is often a great place to start and there are plenty of options. From social media marketing to pay-per-click ads to search engine optimization, there are countless ways to market your website online. And while these digital marketing strategies continue to prove to be effective, the most successful directory owners utilize a combination of both online and offline marketing strategies to drive traffic to their site, and ultimately, generate more sales.
Published on February 25, 2021. Updated on September 9, 2021
At Ideal Directories, we make starting a local business directory and coupon website as fast, easy and accessible as possible. Our turnkey platform was designed to let anyone launch their own online business, regardless of their previous experience or technical know-how. If you recently launched a directory website with Ideal Directories or are thinking about starting one, here are 7 tips to help guide you toward success.
We get it. Not every entrepreneur is ready to quit their job and immediately jump into a new business with both feet. Maybe you’re not ready to make a full-time commitment. Or maybe you’re happy with your current job and you're just looking for something you can do on the side, during your free time, to earn some extra cash. No matter what your current situation is, starting a side hustle can be a great way to earn some extra money to help you achieve your financial goals faster - whether it’s paying off debt, purchasing a home or saving for retirement.
If you just launched your own directory website with Ideal Directories or are thinking about starting one, you're probably eager to sell your first listing.
However, landing your first paying advertiser is often the hardest sale.
This is true for any new business and it can take a little time for you to become comfortable with the sales process. But once you get in the groove and gain momentum, sales will come easier, referrals will start to trickle in, and you’ll be on your way to building a profitable online business.
Price is arguably the most influential factor in the purchase decision. That’s why deals and discounts have always been an effective way to attract attention, engage customers and drum up sales. Running promotions is especially popular during holidays. From President’s Day and Independence Day, to Black Friday and Christmas, holidays have become the perfect excuse to announce a sale.
Whether you live in a large metro city or small rural town, starting a local business directory and coupon website can be an exciting opportunity for anyone looking to start their own business. It provides benefits to both local businesses and consumers, making it a valuable resource for any community.
Published on June 11, 2020. Updated on August 3, 2021
Part of launching a successful business directory and coupon website is finding ways to effectively market and promote your site to potential advertisers and visitors. While marketing in general can often be a time-consuming and expensive process, you don’t necessarily need to spend a lot of money to get your site off the ground and on the path toward success. There are many marketing tactics that you can implement immediately at little to no cost.
Working from home has become more common over the years. During the recent pandemic, in particular, the concept of working remotely from home has become more acceptable than ever as state lockdowns and social distancing orders were put into effect. As we begin to move past the COVID-19 crisis, many companies are requiring their employees to head back to the office for the first time in nearly a year. For some people, this comes as a relief, but many are dreading the idea of heading back to the office and will miss the perks of working from home.
Get an in-depth look at the Ideal Directories platform & business opportunity. In this session we will walk you through the features and how you can make money running a local business directory and coupon website for your community.
Your logo is the most identifiable element of your brand. It represents your company, what you do, and who you serve. It’s one of the first things a visitor will see when they come to your directory website and is prominently displayed on every page of your site. Your logo is a direct reflection of your company's value, quality and professionalism and should be imprinted on your business cards, brochures, social media profiles and every piece of marketing you put out. Whether you're speaking to potential advertisers, or marketing your directory website to local consumers, your logo is likely going to be one of the first interactions people have with your company and it’s your opportunity to make a good first impression.
One of the biggest challenges of selling listings on a directory website (or any advertising for that matter) is deciding which businesses to target first in order to maximize profits as quickly as possible. Restaurants, salons, retail stores, doctors, home services, and lawyers are just a small sample of all the different types of businesses you can sell directory listings to. That’s the great thing about running a local directory website in your area with Ideal Directories - it’s appealing to business owners in just about any industry or market because of the potential reach and affordability. However, any seasoned salesperson will tell you there are some businesses that are more inclined to buy advertising than others. These are businesses that are already advertising somewhere else.