100 ways to market your directory ebook cover

How to Market Your Online Business Directory

When it comes to marketing your business directory, we wrote the book on it (literally). We compiled a list of 100 Ways to Market Your Online Directory and put together an easy-to-read eBook.

Here are a sample of some quick, practically FREE tips, to help you get started. We’ll share the rest when you sign up.
1. Focus on your local market.
Even if your goal is to expand to nearby areas, It’s much easier to focus your marketing efforts on a smaller geographic area to start, rather than trying to appeal to the masses.


2. Find a good domain name for your directory website.
Make sure it’s catchy, easy to remember, and easy to spell. You can purchase your domain name from here: http://www.cheapneasydomains.com/


3. Pay attention to SEO (Search Engine Optimization).
Be sure to edit the meta tags, including the title tag, description and keywords for each page. Crafting the right SEO terms for your directory website will lay the foundation for your search engine optimization and help drive relevant traffic to your site.


4. Submit your directory website to search engines.
It’s very important to submit your directory website to major search engines like Google, Yahoo and others, so they can index your site and start including it in search results. You can do that from your Dashboard with just 1 click using our "Search Engine Sub-mission Tool."


5. Write a press release to announce the launch of your directory website.
We offer an easy-to-follow template that promotes your site and points out the benefits that your directory website offers to both local consumers and local businesses. Be sure to include a link to your business directory domain in the article. Many PR services may even offer to help you distribute your press release to media outlets in print and across the web.


6. Utilize Social Media
Social media is an effective and free way to promote your directory business. Create a Facebook Page, Twitter Account, Instagram, etc. for your business directory website. Use it to promote your brand, feature your advertisers, post relevant content and connect with local consumers.


7. Join a local Chamber of Commerce.
This not only gives you the opportunity to rub shoulders with local business owners and sell them advertising on your directory website, but joining a Chamber of Commerce also gives you credibility as a fellow business owner in your community.
 

Questions? Interested in learning more?

Contact us today to learn more about the Ideal Directories platform and how you can launch an online directory in your market.