5. Offer Complimentary Products & Services
Running your own directory website is the perfect opportunity to cross-sell complimentary products and services. Print publishers will often sell premium listings to their advertisers to increase the value of their print advertising packages. Web designers will often start a directory website as a foot-in-the-door to sell their web design services to local businesses. SEO companies can run their own directory websites to boost search results for their clients. Other opportunities to sell complimentary products and services include selling items that every small business needs - like business cards, social media marketing, promotional products, business consulting, and even plaques and awards that highlight their premium listing on your directory website.