5 reasons to start a business during the holidays

5 Reasons to Start a Directory Website this Holiday Season

Published on October 6, 2022

The holidays are usually such a busy time of year, with no chance to stop and focus on your career or long-term financial situation. But this year’s different. With the COVID situation limiting everyone’s activities and get togethers, you can utilize this extra downtime to start and build the foundation of your new business so you're ready to hit the ground running in 2021. 
If you’ve been thinking about starting your own business, but are waiting until AFTER the holidays, you might want to think again. Here are 5 reasons to start a directory website this holiday season…
1. Online holiday shopping is at an all-time high 
According to a recent report*, e-commerce sales are expected to have record year-over-year growth of at least 40% this November and December. In addition, many consumers are starting their holiday shopping online, but are making purchases in-store. With more and more customers actively searching online for local shops and retailers, the need for a local business directory and coupon website is in high-demand and creates a lucrative opportunity for you to capitalize on this holiday season.
2. Businesses are looking for ways to maximize holiday sales
There's no denying that 2020 has been a rough year for many small businesses. The coronavirus pandemic has wreaked havoc on the economy and even forced many businesses to close their doors during the summer months. The next couple months will make or break many small businesses, who are struggling to stay alive and are desperately looking for ways to maximize holiday sales. Businesses are becoming aggressive with advertising spending as a last ditch effort to salvage 2020, and are looking for local advertising opportunities. Starting a local business directory offers merchants in your area an affordable way to promote their business and rake in some additional holiday sales.
3. Businesses are planning next year’s advertising budget now
The holiday season is the prime time to make connections and start establishing relationships with potential advertisers in your community. Businesses are already planning where they will invest their advertising dollars in the coming year. Starting a directory website now gives you a head start in building awareness and earning their trust. You can take the next couple of months to introduce yourself to local business owners, briefly discuss advertising opportunities on your site, and ask to schedule a follow up appointment in January. While some businesses might not be ready to advertise with you now, building a relationship with them is essential to earning their business in the future.
4. Deals and discounts are all the rage
From Black Friday and Cyber Monday, through Christmas and New Years, gift givers are actively seeking the best coupons, deals and discounts they can find. But super deals aren’t just for big box stores. Small businesses are taking part and utilizing coupons to draw in local shoppers during the holiday season. This makes November and December a great time to launch a local business directory and coupon website for your community. 

5. You can use some extra spending money

Let's face it – we can all use some extra cash during the holidays. Buying presents and hosting the holidays gets expensive. It seems like all you're doing this time of year is spending more, but now you can be making more. Starting a business directory and coupon website is a great way to earn additional income, whether it's part-time or full-time. Remember, you keep all the revenue from every listing you sell, so even a few sales can put some extra cash in your pocket that you'll certainly need this holiday season.

Since this year's holidays are going to have limited family gatherings, gift-giving, and time away from home, why not use these couple of months to start an online business? Work from home, stay safe, and help businesses all while building a residual side income. Start your local online business directory and coupon website with Ideal Directories today!
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